Jo is a London based Kids Fashion Stylist with over 20 years’ experience styling for in-house fashion teams with an international audience, as well as contributing to leading teen publications and numerous editorials. An established stylist in her field, Jo’s niche for elevating wearable kidswear brands has made her a favourite amongst the kidswear masters such as M&S, Next, River Island, Boden and Mothercare. Jo has styled recognised international campaigns and worked alongside renowned photographers, and DOPs such as Rasmus Weng Karlsen, Jael Levi, Piotr Motyka, Annie Bundfuss, Mark Shearwood, Gemma Booth, Brendan Freeman, Oliver Bampfylde and Harry Barber. Most recently working in-house at River Island as the Kidswear Fashion Editor, Jo was responsible for shaping brand styling across campaigns, ecom and social content. Jo’s ability to provide brand synergy across stills and moving image has seen her expertise trend. Elevating her own brand profile and social media platforms as a respected Kidswear Blogger.